Job title: Digital Lead: Fundraising and Communications
Contract type: Full time, 37.5 hours per week, permanent
Reports to: Director of Fundraising and Communications
Working with: · Colleagues in the Fundraising and Communications Team
· Colleagues across L’Arche Communities in the UK
Responsible for: N/A
Location: Manchester, UK (with some travel across the UK, and occasional weekend and evening work)
Terms: Salary £25,192; annual leave 25 days plus 8 public holidays



Context


In L’Arche we believe that people with learning disabilities have much to teach us and contribute to the world. During the last fifty years, we have learnt that one of the best ways to enable this is by creating Communities with a culture of shared lives between people with and without learning disabilities from which we can work together to build more human society.


Purpose of post

We are looking for someone who is passionate about digital fundraising and communications and can move the dial forward on L’Arche’s digital strategy to ensure a strong digital presence that is integrated across all fundraising and communications initiatives. Your experience of developing and implementing effective digital fundraising strategies will allow L’Arche to maximise its visibility, fundraising potential and communication with our supporters.

You will have a strong understanding of websites, a range of social and other media platforms (Twitter, Instagram, Facebook, YouTube, Googleplus, Pinterest, SoundCloud, Medium etc) supported by an in-depth knowledge of emerging trends and the use of analytics to inform and build strategy.

This is an exciting and rewarding role within a pioneering organisation that is committed to creating a world where everybody belongs.


Job Specification: Tasks and Responsibilities

1. Champion the development of an integrated digital strategy across our web-based and social media channels for fundraising and communications;
2. Work closely with the Fundraising and Communications Team and with colleagues from L’Arche communities in the UK to develop and strengthen digital giving across all relevant online platforms;
3. Support the Director of Fundraising and Communications to strengthen and develop digital strategies, keeping abreast of and advising on emerging trends and opportunities within the sector;
4. Advise on the creation, management and distribution of engaging and shareable content, particularly on social media platforms, in order to grow our digital following and encourage online giving;
5. Lead on digital activities that will direct traffic ultimately to the website to increase fundraising effectiveness and levels of recruitment, and raise awareness;
6. Oversee the management and further development of our national website and Community websites working closely with content providers to curate varied content (images, videos, written, audio/podcast);
7. Develop and maintain analytics to measure results and inform strategy, and report on these on a regular basis to relevant stakeholders;
8. Develop and deliver digital training for our 11 L’Arche Communities across the UK, (website and social media) to improve digital literacy, skills and confidence and to support local fundraising and engagement;
9. Develop cost-effective evidence-based proposals for market spend on digital channels (Twitter, YouTube, FB etc) and provide advice to relevant colleagues;
10. Manage relationships with relevant L’Arche colleagues, IT and third parties on technical issues and key third party digital suppliers/agencies;
11. Ensure that all work is carried out in accordance with current legislation, the Fundraising Regulator, Code of Fundraising Practice, GDPR, WCAG and L’Arche policies.


Person Specification: Essential Criteria

We are looking for a dedicated, creative, flexible and hard-working individual who feels passionate about working within an organisation that celebrates people with learning disabilities and believes in a world where everybody belongs.

Demonstrable experience of:

1. Devising and implementing digital strategies that expand reach and impact;
2. Delivering successful digital income-raising initiatives;
3. Managing and growing online communities (both new and existing) on a range of platforms including Twitter, Instagram, FB etc using latest thinking in social media;
4. Managing successful relationships with a range of internal contacts and external partners / suppliers.
5. Advising on the use of digital content to encourage meaningful engagement with our supporters;
6. Using analytics to shape strategy and relevant sector tools (Google Adwords, Facebook ads etc) to expand visibility and effectiveness.

Desirable:

· third sector experience and/or working with people with learning disabilities;
· previous experience of film making, video editing and working with creative agencies.

Competencies:

1. Technically competent in a range of digital systems, applications, software and websites;
2. Creative thinker with a proven track record in strategic thinking and ensuring its practical implementation;
3. Clear and engaging communicator, both written and oral with the ability to communicate technical issues in accessible language;
4. Highly developed interpersonal skills and able to work collaboratively with a variety of individuals, internally and externally;
5. Team worker with strong influencing and problem-solving skills;
6. Organised with an eye for detail and able to deliver multiple projects to time and budget;
7. Self-motivated with the flexibility and resilience to cope with high pressure situations;
8. Ability to use a wide range of digital tools and systems and a competent user of Office 365;
9. Seeks out learning opportunities with a strong desire to develop beyond own role requirements.

Knowledge and qualifications:

1. Educated to degree level in relevant subject (marketing, communications, IT or other relevant discipline) or equivalent experience;
2. Comprehensive understanding of the UK/charitable digital landscape;
3. Strong knowledge of trends / developments in the digital sector including social media and emerging technologies.


Application process

CVs and covering letters should be sent to Gillian Finegold: [email protected]
Deadline for application: 5pm Monday 2 March 2020
Proposed interview date: Friday 6 March 2020 in Manchester

For further information or an opportunity to discuss this post, please contact Gillian on 0161 438 2832.